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Terms and Conditions for Pure Living Guests

Pure Living Terms and Conditions


By booking accommodation with PURE LIVING you are agreeing to the following terms and conditions.


1.     The Booking

Your booking is with PURE LIVING ACCOMMODATION LTD (Trading As PURE LIVING in these terms and conditions), which is a Limited Company, registered in England and Wales 11700464.


of 44 Otter Close, London, E15 2PZ, United Kingdom.


1.1.        References to you or your guests are references to the person or organisation making the booking with PURE LIVING.

1.2.        These terms apply to bookings made via the PURE LIVING website, by email or telephone or in person with PURE LIVING. Bookings made via, Tripadvisor, AirBnB and Homeaway will be subject to their terms and conditions and additionally our own terms noted here.

1.3.        Your booking is confirmed and a legal contract concluded once your payment has been successfully made. No booking is made or contract concluded when payment is declined or unauthorised.

1.4.        You agree that the booking is for a short term stay for leisure, business or temporary purposes and does not give rise to an assured shorthold tenancy or lease and is an excluded agreement within the meaning of s.3A(7)(a) of the Protection from Eviction Act 1977.

1.5.        Bookings can be for any length from one night up to three months. Bookings may be made at any time up to 24 hours prior to your stay to enable us to check your status and payment card details are correct. 

1.6.        Bookings may only be made by a person aged 21 or above. With the exception of family bookings with children, all guests must be aged 21 or above. Proof of ID is required as is proof of address, which must match that of the card used for payment.

1.7.        You may not re-sell or re-assign your booking to any other person or organisation except with the express authority of PURE LIVING.


2.    Payment and Cancellations

2.1.        All payments shall be made by Credit or Debit Card. PURE LIVING do not charge booking fees or credit or debit card fees.

2.2.        Full payment is required 14 days prior to booking unless expressly agreed otherwise by PURE LIVING.

2.3.     The total price for your entire stay will be presented to you before you confirm your booking and make payment. Our pricing is dynamic and therefore the price for the same or similar accommodation may vary over time after your booking is made. This does not confer upon PURE LIVING any right to require additional payment where the price increases and does not confer any right on you to a discount if the price decreases.

2.4.       Both PURE LIVING and you may cancel the booking at any time up to 30 days prior to the first day of your booking with PURE LIVING in which case a full refund will be made to you, if the cancellation is made within 48 hours of booking. 

2.5.        If you cancel the booking within 30 days of the first day of your booking then PURE LIVING reserves the right to retain 50% refund for cancellations made at least 14 days before check-in. There will be strictly no refunds for cancellations made within 14 days of check-in. Any refund will be at PURE LIVING’ entire discretion unless it is able to book out the accommodation to other guests, in which case it shall make a refund to you of your booking cost, less any difference in price where the replacement booking was off a lesser value.

2.6.        PURE LIVING reserves the right to cancel bookings within 14 days of the first day of the reservation where it is necessary due to reasons outside of PURE LIVING’ reasonable control or in the event of an overbooking due to delays or errors within the booking system. In the event of such cancellation the client will receive a full refund and PURE LIVING will use best endeavours to suggest alternative accommodation.

2.7 A Security Deposit of £250, to cover damages, breakages, extra cleaning, further accommodation, late check-outs and any unauthorised additional guests will be taken via credit/debit card pre-authorisation and refunded after check out (bank processing may take up to 5-7 working days). The security deposit may be increased to £500 for group bookings.

2.8. A Late check out fee of £50 per hour will be charged where a late check out has not been pre-authorised.

2.9. A fee of £50 per guest will be charged where the number of guests exceeds the booking. Where the maximum occupancy of the accommodation is exceeded, a penalty charge of £250 will be payable.


3.            Your stay

3.1.      Check-in time is from 3pm and check-out time is no later than 11am, unless expressly agreed by PURE LIVING otherwise. PURE LIVING may request an additional payment for early check-in or later check-out. Information on the check-in and check-out procedure and access to the accommodation will be provided separately.

3.2.        PURE LIVING provide serviced accommodation rather than a hotel or guest house service. PURE LIVING do not provide meals or newspapers.

3.3.        Included in your room/apartment will be linen and towels, shower gel and shampoo. A daily cleaning service is available for an additional charge and further information is available on request.

3.4.        Your accommodation will also include a supply of coffee, tea and milk.

3.5.      You are responsible for the conduct of all persons staying within the accommodation and shall ensure that they comply with these terms and conditions. In particular you and your guests must not:

3.5.1.    Smoke in the premises. All rooms and common spaces in our accommodation is strictly non-smoking – you and other guests may only smoke outside of the premises.

3.5.2.    Bring any pets into the premises, with the exception of assistance dogs or unless expressly agreed by PURE LIVING,

3.5.3.    Bring any potentially dangerous or hazardous materials or equipment onto the premises;

3.5.4.    Tamper with any fire alarms or emergency equipment;

3.5.5.    Remove, damage or destroy any PURE LIVING property;

3.5.6.    Use any technology provided by PURE LIVING to download or access any unlawful or obscene material;

3.5.7.    Cause unreasonable disturbance to our other guests or any PURE LIVING staff; 

3.5.8.    Make excessive noise particularly after 11pm especially from TV's and other electronic devices; 

3.5.9.    Fail to return your room keys/fobs/cards at the end of your stay as, in the interests of security, we may have to replace the corresponding locks. 


4.          Damage, theft and costs

4.1.       PURE LIVING reserves the right to charge to the credit/debit card used for payment or any other card used to provide security in respect of:

4.1.1   The cost of replacing or repairing any property of PURE LIVING including furniture, upholstery, fittings, appliances or other fixtures and items which are damaged during your stay;

4.1.2     The cost of replacing any items of property which are stolen from the accommodation during your stay

4.1.3     Any breach of our non-smoking policy. A standard charge of £200 will be charged to your card where we find evidence of smoking within the accommodation to cover cleaning costs but we reserve the right to charge additional amounts to cover any damage caused by smoking.

 4.2.        Such costs may be charged on check-out but PURE LIVING reserves the right to apply such charges to your card at a later date where necessary.

 4.3.        Where PURE LIVING is unable for any reason to apply such a charge against your credit/debit card then an invoice will be sent to you and which you agree to pay within 14 days of receipt.

4.4.        PURE LIVING will provide a receipt including a break-down of costs for all additional charges made to your credit or debit card.


5.             Privacy, Data Protection and Credit/Debit Card Security

5.1.       PURE LIVING processes information about you that you provide when making a reservation and/or upon check-in in accordance with our privacy policy. By providing this information you consent (on your behalf and on behalf of each member of your group) to such processing and you warrant that all information provided by you is accurate.

5.2.        You should note that we are required by law to maintain a register of all guests’ names and nationality (to be taken on arrival) and to keep such details on file for at least 12 months from the date of arrival. In addition, for guests who are not of British, Irish or Commonwealth nationalities we are required to take details of your passport or other travel documentation and the address of your next destination.

5.3.        For full details on how we collect, use and store personal data including the use of cookies please see our full privacy policy.

5.4.        We use a secure third party service to process card payments (Stripe). This service is PCI-DSS compliant and allows us to make charges to your credit and debit card in accordance with these terms. We do not make or store any copy of your card details in our own systems or elsewhere. You can read the privacy policy of the third party provider here:


6.           Complaints

6.1.        PURE LIVING want to ensure that you have an enjoyable stay.

6.2.        If you have a problem during your stay please talk to any member of staff who will be able to help you.

6.3.        If PURE LIVING are unable to informally resolve any complaint you have at the time of your stay then you may submit a formal complaint in accordance with this procedure. Formal complaints should be submitted in writing or email using the contact details below. Please provide as much information as possible in order that PURE LIVING may properly investigate your complaint.

6.4.        Your complaint will be dealt with by an appointed member of the PURE LIVING management team. PURE LIVING aims to respond to formal complaints within 2 days but if this will not possible PURE LIVING will notify you of this and of when it expects to respond. PURE LIVING will set out the outcome to your complaint in writing. 

6.5.        PURE LIVING reserves the right to reject without further investigation any vexatious complaint or complaint made in bad faith.

Email address: 


7.           Limitation of Liability

7.1.        The liability of PURE LIVING to you under these terms and conditions shall be limited to the total value of your booking (unless the Hotel Proprietor’s Act 1956 applies, in which case our liability will be limited to the maximum prescribed under that Act) except where such loss is caused by our negligence, in which case it shall be limited to any direct and reasonably foreseeable loss suffered by you.

7.2.        PURE LIVING shall not be liable in any circumstances to you for any consequential or indirect loss including loss of profit, data, management time, reputation or goodwill.

7.3.        PURE LIVING shall not be liable for any damages or loss caused by conditions or events beyond its control including, but not limited to:

7.3.1.       Strike, lockout or other labour dispute affecting the employees of PURE LIVING;

7.3.2.       Acts of God;

7.3.3.       Natural disasters;

7.3.4.       Acts of war or terrorism;

7.3.5.       Act or omission of government, highway authorities or telecommunications carrier, operator or administrator;

7.3.6.    Delay in manufacture, production or supply by third parties of equipment or services required for the performance of the Services or production and supply of the Goods;

7.4.        Nothing in this clause or these terms shall limit PURE LIVING’ liability for death or personal injury or in respect of fraudulent misrepresentation.


8.            Severability

8.1.        If any provision or provisions of these terms and conditions shall be held to be invalid, illegal, unenforceable or in conflict with the law of any jurisdiction, the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired thereby.


9.             Waiver

9.1.       The failure of any party at any time to require performance of any provision or to resort to any remedy provided under these terms and conditions shall in no way affect the right of that party to require performance or to resort to a remedy at any time thereafter, nor shall the waiver by any party of a breach be deemed to be a waiver of any subsequent breach. A waiver shall not be effective unless it is in writing and signed by the party against whom the waiver is being enforced.


10.          Entire Agreement 

10.1.     These terms and conditions constitutes the entire agreement of the parties and supersedes all prior communications, understandings and agreements relating to the subject matter hereof, whether oral or written.


11.          Third party rights

11.1.     Nothing in this Agreement is intended to, nor shall, confer any rights on a third party unless expressly provided otherwise


12.          Jurisdiction

12.1.     This Agreement shall be construed in accordance with English Law and the Courts of England and Wales shall have exclusive jurisdiction in so far as any matter arising from this Agreement is required to be referred to a court of law.

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